What is the one thing you absolutely want visitors to your website to experience? Do you want them to be able to book appointments, do you want them to see examples of your work, do you want them to buy your handmade wares? The answer to this question is critical to determining the focus and feel of your website. It keeps things pointing in one direction and allows you to have a design touchstone. When Aira (ARD Coaching) approached me to redesign her website, she knew right away that she wanted her website to serve as a place where potential clients could gather some basic information about her services and then choose to book an initial consultation with her. Having a clear vision of what she wanted her website to feel like from the user's perspective made things nice and smooth during the design process.
Logo redesign //
Web design // Custom form //
Veronica Leonard provides graphic and web design services to a number of small and medium sized businesses.